Pr releases can produce significant benefits in marketing and PR, even though they do not achieve placements in major media outlets. Savvy PR departments and agencies use he has a good point to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to ensure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for their clients’ news releases. Much more importantly, news releases often work as the basis for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on their site and seldom have the syndication/distribution clout in the paid services. The main benefit of free sites is the capability to build on keywords, links, tags and meta-tags – which all contribute to the traffic on your website as well as your website’s rank.
These links all enhance the variety of total backlinks to your site, which page rankers like Google Page Rank and Alexa take into consideration when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have been around forever and they are still great for whatever they were originally created for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor text in news releases and wants them tagged as “nofollow” to make sure they have zero value for search engine optimization. However, “navigational links” designed to use anchor text of a domain name, company name or product name do not require to become tagged “nofollow” and most likely still produce search engine optimisation value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release websites to benefit your rankings.” However, responding to Cutts’ statement, a report by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or otherwise not, something remains certain: publication on a free press release site – in particular those with higher rating page ranks – generates traffic and readership.
PR Leap is a reasonably new company that was began in 2003 and is also quickly growing. They may have greater than 30,000 organizations as of December 2007. PR Leap has discontinued their free service, however their paid services are not so expensive, only costing around fifty dollars. There exists a small biography concerning the people who own PR Leap, and much more information regarding their company on the company blog. Additionally, these people have a very helpful question and answer page, where most questions regarding their services may be answered.
This amazing site seems fairly simple, with basic information regarding the help. From looking at the blog I can tell the owners absolutely love the things they are going to do, and seem to value the consumer. They keep your user updated, by posting many articles on their own blog. However, they did have some difficulties using their website recently due to “pay hold” bug, but the problem was fixed rather quickly.
The Open Press is definitely a professional website that provides the distribution of press announcements for free. The free press releases will only show the release with plain text and will also simply be on The Open Press for half a year. In addition, they reject about thirty percent from the press releases and do not permit you to fix your mistakes and repost. However, they are doing have an alternative choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, allowing for more viewers. The minimum price for this choice is ten dollars and if you would like more stars, that gives you more options, then it is around fifty dollars. Another perk is your press release will stay on the website for any year rather than 6 months. The Open Press also gives you email alerts about your press release, making it easier to track.
Overall it is apparently very professional. This is a very useful website, with how to write a release, and the way to send it. In addition, it gives you much of your options upfront. However, for being a free press release site it can have a lot of rules. When posting your article, there is an extensive set of “don’ts.” One important thing i did find interesting is that there is no room to edit. When they do not like your article chances are they will never post it, and you do not have a chance to edit it; this can be something which many other websites allow you to do.
There is no fee to help make your account with Newswire Today, as well as no fee to send out a press release. They offer the basic options for free press release distribution. For example, your submission is published within the order it was received, with third party advertisements. However, they actually do have a Premium option where your press release is published the same day, using a company logo, statistics, and no 3rd party advertisements. The Premium option may range from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, that one was the simplest to accomplish. Despite the fact that I used their free option they published my press release rather quickly after I submitted it. One problem which i did encounter was the date of my press release was changed after I tried to resubmit. I attempted to alter it after editing, but it yctzsj not allow me to. However, there is a company number that you could call for all questions.
Both paid and free news releases can also positively influence online reputation. Announcements of brand new products, services and promotions present positive information in search results that may rank highly and for that reason push down any negative comments and posts within the list of search engine rankings. Pushing negative articles off the 1st page of search engine rankings is really a major objective of online reputation management programs.
A successful distribution plan also requires media monitoring to monitor news reports release’s placement. A powerful media monitoring service will clip the publications that reported the press release, monitor conversations about the company or products pursuing the release, and measure the reach and reader sentiment in the press release.