Pancheros Mexican Grill has announced the start of a new brand campaign focusing on its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is definitely the first truly integrated campaign we’ve produced that actually targets exactly what makes the brand different. For a person that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the ideal bite and our amazing queso. For our fans, it’s a fantastic reminder of why they love Pancheros,” said Ryan Murrin, v . p . of marketing and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was designed to become social and digital first, where our fans are.”
Created by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, together with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social networking, digital marketing and audio channels.
“Our company is excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from your fans and jumped at the ability to look for a vegan protein option that even our meat-eating customers will love.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is actually a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and blended with “Bob the Tool” to obtain every ingredient in each bite. Together with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and also the company intends to have 75 restaurants open across the country in the end of 2015. For more information, visit http://www.pancheros.com.
Known for its fresh-pressed tortillas and proprietary method for mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in numerous new key markets and to bring additional franchise locations to markets surrounding the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for each and every guest, and evenly mixed throughout the burrito – that’s what sets us apart. Once you enter a Pancheros location, tradition quickly scans the blogosphere your window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos in our category. To us, growing the manufacturer doesn’t just mean adding more locations towards the list. It’s an opportunity to grow our culture using the right people who share our belief that you simply don’t need to sacrifice quality for convenience.”